Digital Strategy, Ecommerce & Technology Articles by yours truly.

Why DTC Brands NEED to be using Facebook’s Conversion API.

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Shopify introduces one-page checkout.

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The basics on how to use Generative AI.

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How to leverage the Facebook Ad Library.

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Why Brands Need a Digital Strategist: The Architect & Engineer

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What is GA4 and why do brands have to make the jump.

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What is Google Looker Studio and it’s benefits.

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Cannabis Marketing & Advertising: A How To Guide.

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Direct Mail In A Digital World. Why It Works.

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